On the 22nd of February, Rousselot hosted ‘New perspectives from the collagen world: premium porcine collagen peptides’. In the online webinar, Florencia Moreno, Global Business Development Manager Health & Nutrition, explored the striking growth of the collagen peptides market, the opportunities for nutraceutical manufacturers, and how porcine collagen offers an exciting solution to meet consumer demands. Register to watch the full webinar for free at the end of this article.
Collagen: a market on the rise
During her presentation, Florencia explored how the multi-million-dollar collagen peptides market is growing across the world, with collagen becoming a more popular ingredient with each passing year. Yet, despite this growth, collagen market penetration within the supplements and functional foods and beverages market has room to develop further in the future – a significant opportunity for nutraceutical manufacturers.
The importance of sourcing
Today’s consumers want premium products at accessible prices, and with demand going up, choosing the right collagen source can be a crucial factor in your product’s market impact. Manufacturers must strike a fine balance between the availability, pricing, and quality of their collagen sources to offer high quality products that are both affordable and effective.
Rediscovering porcine collagen
It’s clear that to make an impact on today’s demanding supplements and functional foods market, you need to offer products that offer premium quality, a prestige reputation, are cost-effective, and have a positive consumer reception. With these demands in mind, an overlooked hero emerges: porcine collagen. From keto to the better-for-you pork products, porcine collagen is quickly becoming a major force in the health and fitness markets. As a safe, versatile, and premium ingredient that is cost-effective for both manufacturers and consumers, porcine collagen is an ideal ingredient to take into today’s demanding market.
Want to learn more about the potential of porcine collagen? Register to watch the full webinar on-demand now
DISCLAIMER:
Rousselot makes no representation or warranty, whether expressed or implied, as to the accuracy, reliability, or completeness of the information, nor does it assume any legal liability, whether direct or indirect, for any information. Use of this information shall be at your discretion and risk. Nothing herein relieves you from carrying out your own suitability determinations and tests and from your obligation to comply with all applicable laws and regulations and to observe all third-party rights. This product is not intended to diagnose, treat, cure, or prevent any disease.