Nurturing hair beauty from the root with ingestible collagen peptides
In the beauty market, there is currently a high demand for nutricosmetic products offering skin and hair beauty benefits. In the hair beauty segment, beyond the classic personal care products, consumers are increasingly relying on ingestible supplements to obtain synergistic results.(6) Some of the most demanded products are those addressing hair damage repair, hydration, and moisture(7). Globally(8), 1 in 2 people say they consume or would consume a supplement for hair care.(9)
In a study(10) conducted with healthy Brazilian women aged 45-60 years and of diverse hair types, oral daily supplementation with 5g Peptan collagen peptides has been demonstrated to improve the hair strength in 90 days. These findings suggest that the oral intake of Peptan promotes stronger hair, supporting collagen supplementation as a strategy for improving the condition of the capillary fibers as we age. In a survey(11) with 120 British women aged 30-60 years and of diverse hair types, oral daily supplementation with 5g Peptan collagen peptides over 3 months also provided hair benefits: 67% of participants reported an overall improvement in hair quality, 64% of participants would buy the product, and 69% of participants would recommend the product.
Addressing global demand with accessible collagen solutions
Nutritional solutions offering beef and fish collagen have met with growing success in recent years. Now, there is an opportunity for porcine collagen to take a more prominent role in the nutraceutical market. Rousselot’s premium porcine collagen brand, Peptan P, offers an accessible, effective and adaptable ingredient as an alternative source of high-quality collagen. The raw materials used to manufacture Peptan P are traceable to within four hours of the supplier, consisting of GMO-free pork, sourced exclusively from registered European farms, audited by Rousselot. Rousselot’s commitment to maximum traceability gives nutraceutical manufacturers valuable information on the origin species, quality and safety of their collagen ingredients.
By incorporating the ingredient into their offering, nutraceutical manufacturers can take advantage of the range of science-backed benefits the Peptan brand provides. And beyond offering producers complete peace of mind, Peptan P presents a versatile, cost-effective collagen peptide solution with a range of functional claims: Peptan P is highly bioavailable, cold water-soluble and comes with a completely neutral sensory profile. This means there are virtually no limits to its potential in food, beverage and nutraceutical applications.
New perspectives in collagen solutions
Gaetan Noiret, Global Director, Health and Nutrition at Rousselot comments, “The addition of a new production line allows us to reach further with our customers, delivering the safe, traceable and science-backed collagen solutions they need to succeed in today’s market.” Noiret continues, “Our Ghent, Belgium, facility is perfectly positioned to produce first-class collagen peptides of porcine origin, giving manufacturers the opportunity to diversify their offerings with accessible, world-leading ingredients, supported by credible scientific research – and ensuring a speedy path to market.”
[1] Shared with Rousselot distribution partner Gustav Parmentier GmbH booth
[2] Shared with Rousselot distribution partner LAVOLLEE SAS booth
[3] Collagen, Market estimates and trend analysis, 2022 Grand View Research.
[4] Shared with Rousselot distribution partner Gustav Parmentier GmbH booth
[5] Shared with Rousselot distribution partner LAVOLLEE SAS booth
[6] Rousselot Health&Nutrition
[7] Euomonitor International Beauty Survey, 2019
[8] Average of respondents from Australia, Brazil, China, France, Germany, Italy, Japan, Spain, United Kingdom, United States
[9] Innova Market Insights (Beauty and Personal Care Survey 2020)
[10] Slowing down the clock with collagen peptides. Cosmetics Business whitepaper, January 2021 issue
[11] England Marketing consumer testimonials 2021